🧠 We Taught an AI to Design Like a Creative Director, So You Don’t Have To
The inside story of Pixie Pexel, and why we built her for founders like you.
For years, we ran creative teams and design agencies.
We worked with startups, DTC brands, tech platforms — big names, small names, high-budget, bootstrap, all of it.
And no matter how much money, talent, or energy was in the room, the same thing always got in the way:
design bottlenecks.
We had designers. We had strategists.
We still spent hours building brand briefs, writing the perfect campaign concept, wordsmithing headlines...
Only for the visuals to come back and feel completely off.
Not bad, just… wrong. Wrong vibe. Wrong energy. Not what we saw in our heads.
Even with a full creative team, getting from idea to execution was messy, slow, and hit-or-miss.
And if you’re a founder doing this solo? Forget it.
Then We Tried AI...
When tools like Midjourney, DALL·E, and even early GPT-3 image prompting came along, we got excited.
It felt like the solution.
But then we ran straight into another wall:
the prompt learning curve.
The visuals could be stunning — but only if you could describe what you wanted in the exact right way.
Social media made it look simple.
In reality? You needed to think like a prompt engineer and a creative director.
And most founders don’t have the time (or desire) to become either.
So We Built Pixie Pexel
After spending a decade building design systems, writing brand guidelines, and helping some of the biggest platforms online define their identity...
And after years spent inside Midjourney, DALL·E, and Flux crafting prompt stacks and design pipelines...
We realized the biggest design problems had never changed.
Founders didn’t need more tools. They needed something that could do three things:
1. Write a great design prompt
From a normal sentence. No syntax. Just vibes.
2. Output a great visual
Consistently — and in a style that matched the brand, platform, and moment.
3. Unlock unlimited idea-to-execution potential
Campaigns. Posts. Drops. Launches. Thought leadership. All fast, all frictionless.
That’s what Pixie does.
She’s not a Canva replacement.
She’s not “a better AI prompt.”
She’s a brand translator — built to turn your thoughts into content that feels exactly right.
What Pixie Actually Is
Pixie Pexel lives inside the SoS Vault. She’s trained to take your sentence, your idea, vibe, theme, product, whatever — and turn it into:
✅ Cinematic visuals
✅ Branded content packs
✅ Social drops and reels
✅ Editorial-style graphics
✅ Consistent brand tone, every time
She doesn’t need you to write prompts.
She just needs you to say what you mean. And she does the rest.
We’re Showing Her Live
You don’t have to take our word for it.
We’re going live this Wednesday to show Pixie in action. No filters. No prep. Just one-line prompts from the audience → fully branded visuals, generated live.
📅 Wednesday, July 23 – 7PM BST
🎥 RSVP on LinkedIn
🎁 Live attendees get our Pixie Prompt Pack + bonus unlock for the Vault
Learn More About Pixie & The Vault
We built Pixie because we lived the problem — at the agency level, the startup level, and the solo founder level.
And we’re betting you’ve lived it too.
Now we’re sharing the tool we wish we had 10 years ago.
See you live,
Andrea & The Wiser Tiger
Co-Founders, SaveOurStartup.co.uk