How anyone with a passion can build a content engine
without hiring writers, videographers, voiceover artists, or designers.
People are really excited about chatGPT, it’s great. So excited in fact, that it’s constantly at capacity :P
But the reality is after a few weeks of playing around many will abandon the shiny tech for their everyday lives and forget about its usefulness.
Don’t be apart of the 90% that forgets how great it is
Tapping into the power of AI goes well beyond chatGPT. In fact, we’ve been using these tools for years it just keeps getting better. Here’s a swift look at how you (meaning anyone) can build a content engine to launch your passion or side hustle without a huge content marketing team heck you can even be a one person show and get more done with less people.
On any given day a company relying on content driven mediums to generate traffic, leads, and sales can spend over a 100k per year. That’s on the low end. There are a lot of moving parts to making content work to generate traffic.
A manager/director will develop a content strategy
A trained SEO writer will develop long form content
A social media marketer will develop social media concepts
A designer will help that person bring their concepts to life
A voiceover artist might create videos to explain the written content
A videographer might create videos for every content piece or landing page
An editor/manager might review, document revisions, and approve content.
This is a just an example of a small team utilizing 50% of the content opportunities available. We’re not even at the point where we discuss content distribution, off-page SEO etc. Essentially, bare bones.
For example, I’ve been working with a well-funded startup doing some cool stuff in the entertainment space after dictating an effective strategy the company went out and hired 6 more people each having a specific function to onboard more users to their app using content driven methods.
It’s important to understand that each of these roles are important. But for an everyday person launching a small business the payroll expense may not be something you can afford to shoulder. So how can anyone with a dream or passion launch a content driven business without a big budget?
AI, Content Systems, and Discipline
First, if you don’t know a thing about content marketing take the best courses you can find within your budget for the next 4 weeks. If you dive-in you can learn all the ins and outs of content marketing. It’s important that you understand how content will build your business. Without this understand you will not know how to develop and market your content.
If you have the luxury of work with a bootstrapped, agile startup that teaches you through experience take the opportunity. Not enough is said about how 6 months or real hustle and grind ‘doing it’ experience can change your life. Someone gave me that opportunity many years ago and it is still to this day more valuable than my MBA. (I’m forever grateful).
Once you understand how content marketing works start building a system that helps you produce like a robot 1,000s of pieces of content by working on it consistently everyday.
For example, perhaps you want to create a content driven business that focuses on compiling vegetarian diabetic friendly recipes. The first step to building that business is to develop a product to sell. If the first product you create is an ebook you can use AI to help you fast forward the production of that book.
For example. Creating an eBook to sell using AI
Use MidJourney and Canva to create your eCover art as well as all the images within the ebook. = Total cost (maybe $10)
Use AI writing tools like chatGPT, GPT-3 or any other writing platform to help you research and write the ebook content.
Use a tool like Elai.io to create AI avatar presenter style videos to promote the ebook
Use a tool like Eariously to create AI podcast by converting 50 of the 500 recipes in your ebook and then launch that podcast across all networks to drive traffic to your eBook.
Start a newsletter on Substack and use AI to research the top 100 topics or questions people ask about diabetic friendly vegan recipes.
Use an AI writer to write 100 long form articles that easily answer these questions.
Use MidJourney or Dalle or similar product to produce social media post image content. Create 30 pieces of content in a couple hours (see this post)
Create a content library using chatGPT of 800 tweets related to vegetarian diabetes content. Schedule those tweets using AI to predict the best times to share.
There are thousands of iterations you can implement that allows you (the driver or operator) to create content using AI the drives product sales.
Did you enjoy this short and to the point article? If so share it because someone will find it fascinating I’m sure. 1000 thank yous for reading until the end.